While this tip applies to all employer profiles, it is particularly important for the recruitment firms.
Every employer page gives you the ability to include a link back to your website and a description of the firm that is kind of like an "About Us" page.
Here is an example:
In this example you can see the URL to the home page and how an employer can embed image(s).
But there is something even more important. Each employer can include a text description. Here is an example of how Colin Baenziger & Associates is using their page.
But you can still do more by embedding backlink(s) to other inner pages of your website.
A strong website needs to have backlinks that go not just to the main domain page -- but to interior pages as well.
So, take advantage of this real estate because you never know who might be reading about your firm.
Many local elected officials follow my content and seek out feedback and advice on recruiters. This is your opportunity to put your best foot forward.